How The Bizarre Campaign Redefined the Conventional Coach of the Year Formula.

Ordinarily, the NFL's Head Coach of the Year honor follows a straightforward pattern. It frequently functions as a kind of apology. Our apologies we misjudged your franchise in our pre-campaign predictions.

Theoretically, it's a clear-cut trajectory: the coach who oversaw the biggest turnaround wins the award. In practice, it creates an annual discussion about expectations and whether we're truly honoring superior leadership or simply the biggest surprise.

Yet the current field is fundamentally unique. The list of contenders is exceptionally deep. It has been the year of resurgences. The league has been chaotic, with recent conference champions falling away and longtime strugglers rising in unison. During an normal season, a coach guiding the Denver Broncos to the top of the conference would make him the clear front-runner. But in such a turbulent and entertaining year, he's facing several other exceptional coaches.

Here is how the hypothetical ballot ought to shake out.

5) Ben Johnson, Chicago Bears, Their Record

Voters for Coach of the Year voters love signal-callers. They always have. A certain coach in 2017. Another in 2020. Brian Daboll in 2022. Should you solve a franchise QB, you're well on your way to winning the award.

Ben Johnson hasn't just fixed his young quarterback; he's freed him. Within an ideal environment, the QB has been given the chance to demonstrate his special ability. Since midseason onward, the Bears sit at number four in offensive EPA per play. This isn't a lucky run – it's consistent dominance. With his guidance, the quarterback has become more confident, less careless, and has willingly submitted to the system rather than freelancing. It is an attack built solely in the coach's vision: a bully-ball run game, a consistent helping of play-action passes and a innovative passing attack that springs wide-open receivers consistently. The QB has taken advantage. And when clear throws haven't been available, he's been able to spin big plays out of nothing.

The coach came to the Bears with a defined offensive vision. Virtually each decision – rebuilding the trenches, highlighting the pass-catchers, turning the QB into a rhythm passer – has worked. This is rare for a rookie skipper. And it's even more uncommon yet for a leader who walked into the organization with the kind of expectations Johnson did. For consecutive straight cycles, he was the most sought-after candidate on the coaching market. However when it comes to hiring a head coach, there are zero guarantees. Remarkably, Johnson has met expectations – and even surpassed them. He's demonstrated not only to be a scheme genius but the kind of culture builder that can breathe fresh energy into an organization.

In a normal year, Johnson would be the clear-cut favorite. But this is not a typical campaign!

Where Johnson's case runs a bit into trouble is on the defensive side. The Chicago defense currently rank in the bottom third in defensive efficiency. They are living on takeaways, and turnovers are notoriously fickle. Coaches can emphasise ball disruption, but no one can guarantee it. He is on the ballot because the offense is sustainable. He's not higher because luck is doing too much of the defensive heavy lifting. With a couple bounces of the ball, the Bears would be two wins worse off. It's been an remarkable transformation, and the core is in place for long-term winning. However Johnson comes up just short here.

4) Liam Coen, His Team, Their Record

Coen is in a comparable position to his counterpart. He's another rookie leader who has masterminded a swift resurgence. During the crucial final weeks of the year, he has his franchise quarterback playing the finest all-around ball of his career. And he's also spearheaded the overhaul of a defense that now ranks number five in the NFL in EPA per play.

What's more notably, he has mastered the leadership stuff, which wasn't a given after his early public appearances and some of his preseason decisions.

The coach took over the Jaguars with an uncommonly inexperienced staff. Unlike other coaches, who surrounded themselves with the ideal staff cocktail of new ideas and experience, he bet on first-timers. Starting with the leader himself to assistants to assistant coaches, the Jaguars are filled with rookies. That kind of setup is exciting in theory, but often collapses in reality – with other teams are a warning – because everyone is learning a new job on the fly. Yet Coen has managed to bring everyone and all elements together.

After an early hot start, there was a chance that the season would go off the rails. A midseason collapse caused the team wobbling once more. That's usually when leaders panic and change too much. Coen didn't. Rather, he streamlined the approach. The offense stopped pursuing explosive answers and started hunting consistent ones. The coach refocused the attack around his playmakers and the running game, and asked his QB to use his mobility more.

The outcomes are evident. The Jaguars have won seven games in a row and will be the conference's number three playoff seed. Coen gets the slightest knock in the standings because he took over a skilled team, but he has proven he can maximize that talent.

3) Mike Macdonald, Seattle Seahawks, 13-3

Each Strong of the Year narrative has a pivotal moment. For Mike Macdonald, it was his quarterback move.

Parting ways from a incumbent, bringing in a different quarterback and pairing him with an innovative play-caller could have ended the campaign in October. Instead, it made it. Through the mid point of the year, the acquisition was an Most Valuable Player contender. He has fallen away since that hot streak, dropping to a lower rank in efficiency per dropback over the second half of the season, putting him just a single spot ahead of other QBs.

Still

John Robertson
John Robertson

Professional poker player and coach with over a decade of experience, specializing in tournament strategy and mental game techniques.